Get Customers · Performance Marketing

Performance Marketing, Measured by Enquiries.

Redcanvass is a performance marketing agency in Lucknow. We plan, run and measure paid media, landing pages and follow-up around the results that matter to your business.

Qualified enquiries, cost per enquiry and revenue, not clicks and impressions.

Get a Free Performance Marketing AuditSee What's Included →
  • 1Goal
  • 2Tracking
  • 3Campaigns
  • 4Landing page
  • 5Enquiry
  • 6Review
The core idea

Performance Marketing Is Judged by Results You Can Measure.

Anyone can spend money on ads. Performance marketing connects that spend to a result you agreed in advance, such as a qualified enquiry, an admission or a sale.

That means setting up tracking before launch, testing messages and audiences, improving the page people land on, and judging every campaign by what it produces for the business.

Scale

How Performance Marketing Helps You Grow

Know what each rupee produces

Tracking connects spend to enquiries, so you can see which campaigns earn their budget.

Move budget to what works

Results by campaign, audience and message show where to spend more and where to stop.

Improve the whole path

Ads, landing page and follow-up are reviewed together, because the weak step is often not the ad.

Scale with evidence

Budget increases follow proven results, so growth does not depend on guesses.

What Our Performance Marketing Work Covers

Google Ads

Search, display and YouTube campaigns for people looking for what you offer. Google Ads management.

Lead Generation

Campaigns, pages and follow-up built around lead quality. Lead generation.

Plan. Track. Launch. Improve.

1

Plan

Goals, audiences, the offer, and what a qualified enquiry is worth to you.

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2

Track

Conversion tracking is set up before any money is spent.

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3

Launch

Campaigns start small, so we learn before we scale.

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4

Improve

Regular reviews turn results into the next test.

How We've Helped Others

School admissions

DIS School

3.5x
more admission leads: 391 to 1,361

Cost per lead held at ₹80 to ₹84, and lead-form campaigns grew from about 11% to about 33% of ad sets.

Read the case study →Higher education

SRMU Lucknow

22.4%
more application forms from Google Ads

Meta cost per lead fell about 75% since 2024, and every step was measured from enquiry to application to admission.

Read the case study →E-commerce

Rasra Mai

41%
lower cost per website purchase

Cost per purchase fell from ₹3,995 to ₹2,338 in four months, and top campaigns reached 3.7x more impressions.

Read the case study →

Results come from our published case studies and depend on the business, market and budget. They are not a promise of future performance.

No Guaranteed Results. Just Measured Ones.

Nobody can honestly promise a number of leads, a cost per lead or a return on ad spend, because results depend on your offer, market, budget and how enquiries are handled. We can promise clear tracking, regular reporting and decisions based on what the data shows.

Performance Marketing Fits When Results Can Be Measured.

1You can define an enquiry, booking, admission or sale
2You want to know which spend produces results
3You are ready to test and adjust
4You can respond to enquiries quickly
5You want growth you can explain to your team

Questions About Performance Marketing

What is performance marketing?

Performance marketing is advertising that is planned, run and paid for around a measurable result, such as an enquiry, a booking or a sale, instead of around clicks, views or reach. Every campaign is tracked, and decisions follow the results.

What does a performance marketing company do?

A performance marketing company runs paid media such as Google Ads and Meta Ads, sets up tracking, tests audiences and creative, improves landing pages and reports on the results that matter. At Redcanvass this includes checking lead quality, not only counting leads.

What is the difference between performance marketing and digital marketing?

Digital marketing is the wider field: search, social media, content, email and advertising. Performance marketing is the part, and the way of working, that ties paid activity to measured results. We offer both, and they use the same tracking.

How do you measure performance marketing?

We agree the result first, then track it: cost per lead (CPL) or cost per qualified lead, cost per acquisition (CPA), and return on ad spend (ROAS) where sales are tracked. We also look at lead quality, because a cheap lead is not always a good one.

How long does performance marketing take to show results?

Campaigns can start within days, but the first weeks are used to gather enough data to judge fairly. Improvements usually come from repeated testing over several weeks and months rather than from a single launch.

Do you guarantee results?

No. Results depend on your offer, market, budget and how quickly enquiries are handled. We promise clear tracking, regular reporting and honest decisions based on the data.

Do you work with businesses outside Lucknow?

Yes. Redcanvass is based in Lucknow and provides services to clients across India by phone, video call and shared reports.

Ready to make your ad spend accountable?Get a Free Performance Marketing Audit →

Ready to Make Your Ad Spend Accountable?

Tell us your goal and we'll come back with a clear plan and the numbers we would track.

Get a Free Performance Marketing AuditSee Case Studies →