Search is no longer ten blue links. People get summaries, follow-up questions and recommendations from AI-powered search experiences.
Redcanvass helps businesses prepare their website and digital presence for these experiences, by building on what already works in search rather than chasing shortcuts.
Google's guidance says there are no additional requirements to appear in its AI Overviews or AI Mode, and no special optimisations are necessary.
Its AI features rely on its search systems and may use “query fan-out”, which runs several related searches across subtopics to build a response.
In practice, that means a business needs to be technically eligible, cover its topics properly and be a credible source. That is where our work focuses.
The page is in Google's index.
It can be shown in Google Search with a snippet.
It can appear as a link in AI Overviews or AI Mode.
Source: Google Search Central, AI features and your website. Google adds that SEO best practices remain relevant.
Figures from Google and from published research. They describe the wider market, not results for any Redcanvass client, and each one links to its source.
Sources: Google statements as reported by The Decoder (1.5B), Folio3 summary of Alphabet's Q2 2025 call (2B) and OnMSFT on Google I/O 2026 (2.5B+).
Google says AI Mode has passed one billion monthly active users since expanding globally. It also describes AI Overviews and AI Mode as one search experience.
Source: Google, Q2 2026 earnings remarks (July 2026)
In March 2025, 58% of respondents ran at least one Google search that produced one.
produced an AI summary in that data. 88% of those summaries cited three or more sources.
Pew found links inside AI summaries were rarely clicked, so measuring them matters.
Source for the three cards above: Pew Research Center (22 Jul 2025): 900 U.S. adults, 68,879 Google searches, March 2025.
Making sure important pages can be crawled, indexed and shown with a snippet, which Google lists as the requirement to appear as a supporting link in its AI features.
Covering the sub-topics and related questions around your services, so your website is useful across the searches an AI response may run.
Useful, original, people-first content with real expertise and evidence.
Clear structure, readable pages and sensible markup that work well for people and for search systems.
Helping you decide what search systems may show, using the controls that exist, and understanding the trade-offs.
Tracking search performance in Search Console, where AI feature traffic is included, along with branded search and referrals in analytics.
Check technical eligibility and how well your content covers its topics.
Fix technical issues and fill genuine content gaps.
Build depth, evidence and credible signals around your expertise.
Watch what changes in search data and adjust.
We don't use special AI-only rewrites, hidden text or manufactured mentions. Google's guidance does not call for them, and they can do harm. We focus on useful content and sound foundations.
[e.g. indexing issue or coverage gap]
[Technical fixes or topic cluster]
[Real, verifiable outcome]
[e.g. Search Console, dates]
AI search describes search experiences that use AI to interpret questions and produce or organise answers, such as Google's AI Overviews and AI Mode and AI assistants that search the web.
Google says there are no additional requirements or special optimisations needed. Your pages need to be indexed and eligible to appear with a snippet, and the usual SEO fundamentals still apply.
It is a technique where an AI feature runs several related searches across subtopics to build a response. It is one reason broad, well-connected topic coverage is useful.
Traffic from these features is counted in Search Console's overall search data. Checking relevant questions yourself and tracking changes over time also helps.
It depends on your goals. Blocking may limit how your content is used, and allowing it has different trade-offs. We help you make that decision deliberately.
Yes. Google says the best practices for SEO remain relevant for its AI features.
SEO is the foundation. AEO structures answers. GEO strengthens how generative tools reference your business. AI Search covers overall readiness. They overlap significantly.
We'll review your technical eligibility, topic coverage and search data, and show where the biggest opportunities are.