Paid advertising can put your business in front of thousands of people.
The real question is: how many of the right people take the next step?
Redcanvass builds and manages performance marketing campaigns across Google Ads, Meta Ads and YouTube, supported by lead generation, remarketing, creative and conversion-focused landing pages.
Anyone can put an ad in front of an audience.
Effective performance marketing requires more:
We look at the entire journey rather than treating the ad platform as the strategy.
Reach people who are actively searching for the products, services or solutions your business offers. Depending on the business and objective, campaigns can include:
Facebook and Instagram advertising can help businesses build awareness, generate enquiries and reach specific audiences based on campaign objectives and targeting. We focus on:
YouTube can help businesses introduce their offering, explain complex products or services and reach audiences at different stages of consideration. Campaigns can be built around:
Lead generation campaigns are designed around a meaningful business action, such as an enquiry, consultation, admission enquiry, appointment or callback. We look at:
Because a cheap lead isn't necessarily a valuable lead.
Explore Lead Generation →Most people don't convert the first time they encounter a business.
Remarketing allows businesses to reconnect with people who have already interacted with their website, campaigns or other digital touchpoints, where appropriate.
Explore Remarketing →Impressions can look impressive. Clicks can look impressive. Even a low cost per lead can look impressive.
But none of those automatically tells you whether your marketing is helping the business.
Business goals, audience, offer and customer journey.
Identify the audiences and search intent worth reaching.
Build the message, creative and landing experience.
Put the campaign in front of the right audience.
Track meaningful actions, not just surface-level engagement.
Use what the data tells us to improve the next iteration.
There isn't one platform that is automatically right for every business.
Best suited to capturing existing search demand.
Someone is already looking.Useful for reaching and influencing defined audiences through Facebook and Instagram.
You can create demand as well as capture it.Useful when video can explain, demonstrate or build familiarity with a product or service.
Show people why they should care.Many businesses can use multiple channels when each has a clearly defined role.
The channel follows the strategy, not the other way around.A great campaign can still underperform if the landing page is confusing, the offer isn't clear or the enquiry process creates friction.
That's why our performance work connects with creative and conversion.
Get Customers → Get RememberedThe right metrics depend on the campaign objective. Depending on the business, we may look at:
Performance marketing can be particularly useful when a customer action has clear business value.
The objective isn't simply to generate more activity. It's to create more meaningful opportunities.
See Who We Help →For example:
There is no universal budget. A sensible starting point depends on search demand, competition, customer value, geographic targeting, conversion rates and how many enquiries the business can realistically handle.
They work differently. Google Ads can capture people actively searching for a solution, while Meta Ads can reach defined audiences based on campaign objectives and targeting. The appropriate platform depends on the business and how customers make decisions.
Possible causes include poor targeting, weak messaging, an unclear offer, an ineffective landing page, slow website experience, form friction or a mismatch between the advertisement and what visitors find after clicking.
Low cost per lead does not necessarily mean high-quality acquisition. Lead quality can be affected by targeting, campaign objectives, creative, qualification questions, offer positioning and follow-up.
Campaigns can begin receiving traffic shortly after becoming active, but meaningful performance evaluation requires sufficient data. Results depend on factors such as search volume, competition, targeting, budget, offer and conversion experience.
There is no single “good” cost per lead. A useful CPL depends on the value of a customer, lead-to-sale rate, sales capacity, margins and other acquisition costs. For example, a ₹1,000 lead may be expensive for one business and inexpensive for another.
They can complement each other when each platform has a defined role. Google can capture existing demand, while Meta can help reach and influence relevant audiences. The decision should be based on the customer journey and economics rather than simply using more channels.
Not always, but a dedicated landing page can be useful when the campaign has a specific audience, offer or conversion objective. The page can be designed around the exact intent behind the advertisement rather than sending every visitor to a generic homepage.
You need to connect advertising data with business outcomes. Depending on the business, this may involve tracking qualified leads, sales, customer acquisition cost, revenue and customer value, not just clicks or impressions.
Lowering CPL isn't necessarily the goal. First identify whether the existing leads are valuable. Improvements can come from better targeting, messaging, creative, offers, landing pages, conversion tracking and campaign optimisation.
Let's look at your campaigns, targeting, creative and conversion journey and identify where you're losing potential customers.