Capture demand that already exists
People searching for your service are closer to a decision than people scrolling a feed.
Google Ads can put your business in front of people at the exact moment they look for what you offer.
The difficult part is turning that attention into the right enquiries, at a cost that makes sense for your business.
Someone who searches has already told you what they want. That makes Google Ads one of the clearest ways to reach people who are ready to act.
But the click is the cheap part to buy. Results depend on what comes with it: the keywords, the message, the landing page, the tracking and the budget.
People searching for your service are closer to a decision than people scrolling a feed.
Add the keywords, locations and services that already bring enquiries, and move budget to them.
When conversions are tracked, you can see which searches bring enquiries and which only bring clicks.
Ads bring visibility sooner while SEO builds lasting presence and remarketing reconnects with visitors.
How people choose, and what search advertising costs. Figures are from published sources, describe the wider market and are not results for any Redcanvass client.
Only 1% look at more than ten.
BrightLocal, 2026
BrightLocal, 2026
BrightLocal, 2026
Benchmarks: WordStream by LocaliQ, 2025 (U.S., in dollars; Indian costs differ). In one analysis, nearly 29% of Google Ads accounts recorded zero conversions over 90 days (Search Engine Land).
Reaching people searching for your services, with keywords, ad copy and match types built around real intent.
Visual ads across websites and apps, used where they support a specific goal.
Video placements, planned together with your wider Google strategy.
Reconnecting with people who have already visited your website.
Focusing spend on the areas you can actually serve.
Campaigns built around a meaningful action, such as an enquiry or call, not just traffic.
Goals, audience, search demand and a budget that fits.
Conversion tracking, campaign structure, ads and landing pages.
Go live with the right targeting and controls.
Review search terms, ads and conversions, and improve every cycle.
Results come from our published case studies and depend on the business, market and budget. They are not a promise of future performance.
No agency controls auctions, competitors or customer behaviour. We can't promise a position, a cost per lead or a number of enquiries. We can promise clear tracking, honest reporting and steady optimisation.
There is no universal budget. It depends on search demand, competition, what a customer is worth and how many enquiries you can handle.
Campaigns can receive traffic soon after going live, but judging performance needs enough data. That depends on search volume, competition, budget and your landing page.
There is no single good number. It depends on the value of a customer, how many leads become sales, and your margins.
Common causes include poor targeting, a weak offer, a landing page that doesn't match the ad, slow pages or form friction.
Not always, but a page built for the specific search and offer usually works better than sending people to a general homepage.
Often yes. Ads can bring visibility sooner while SEO builds lasting organic presence.
Yes. We set up and manage campaigns in your account, so you keep the account, data and history.
We'll review your search campaigns, tracking and landing pages and show where the money is going.