People are using AI tools in huge numbers
ChatGPT weekly active users
Feb 2025
400M+
Oct 2025
800M+
Feb 2026
900M+
Source: OpenAI figures, as reported by TechCrunch (27 Feb 2026). Bars are to scale.
More people now ask AI tools for recommendations, comparisons and explanations.
Generative Engine Optimization (GEO) helps make sure the information about your business, your services and your expertise is clear, consistent and credible wherever those tools look.
We don't promise to control what an AI says. We help give it better information to work with.
Generative AI tools often draw on information from across the web to put together an answer. They may mention a business, describe it, compare it or cite a page.
How they behave differs by tool and changes over time. What stays constant is that clear, accurate and well-supported information is easier to use than vague or contradictory information.
GEO is about improving that information.
Figures from published sources. They describe the wider market, not results for any Redcanvass client, and each one links to where it comes from.
Source: OpenAI figures, as reported by TechCrunch (27 Feb 2026). Bars are to scale.
Source: Pew Research Center (22 Jul 2025): March 2025 browsing data from 900 U.S. adults, 68,879 searches.
In Pew's March 2025 data, around one in five Google searches produced an AI-generated summary, and longer searches were more likely to.
Source: Pew Research Center, U.S. data. Google's AI features have changed since then.
Researchers testing GEO methods found that adding citations, quotations from relevant sources and statistics could raise a source's visibility in generative engine responses by up to 40%.
Source: Aggarwal et al., "GEO: Generative Engine Optimization" (KDD 2024). A research benchmark: results vary by topic and tool, and it is not a guarantee.
Google's own guidance says there are no additional requirements to appear in its AI Overviews or AI Mode, and that SEO best practices remain relevant. That is why GEO builds on SEO, not around it.
Clear, factual statements about what your business does, who it serves, where it operates and what makes it different.
First-hand knowledge, examples and evidence that only your business can provide.
The same accurate information across your website, profiles, listings and other places your business appears.
Earning relevant references from trustworthy sources. We never buy mentions or manufacture them. Google warns that seeking inauthentic mentions can be treated as spam.
Well-structured pages written in plain language, so key points are easy to identify and quote accurately.
Checking how your business appears for relevant questions across the main AI tools, and noting where information is missing or wrong.
Ask the questions your customers ask and record what the tools say about you.
Correct missing, outdated or inconsistent information at its source.
Build the content and credible references that give AI tools better material.
Repeat checks over time and note what changes. Results vary, so we report observations, not promises.
No agency can control what an AI tool shows for every question, and different tools behave differently. Tactics sold as quick fixes can backfire.
What we can do is improve the quality, clarity and credibility of the information about your business.
They overlap, and strong SEO remains the base.
[What AI tools said, or what information was missing or wrong]
[Information corrected or content improved]
[Real observation, without claiming rankings]
[e.g. which tool, when]
GEO focuses on making information about your business easier for generative AI tools to find, interpret and reference when they produce answers.
SEO focuses on visibility in search engines. GEO extends the thinking to how generative systems gather and cite information. There is significant overlap, and SEO remains important.
AEO focuses on structuring clear answers to questions. GEO looks at how generative tools understand and reference your business as a whole, including brand consistency and credible mentions.
No. No one controls what these tools say. We improve the information they have to work with.
By asking relevant questions across the tools and recording the results. Answers vary by tool, wording and time, so we track patterns, not single results.
Google says special AI files are not needed for its AI features. We do not treat them as a shortcut, and recommend focusing on clear, useful content first.
It can, particularly alongside Local SEO, because accurate, consistent location information supports both.
We'll check how your business appears for the questions your customers ask, and where better information could help.