Search is changing.
People still use Google to find businesses, but they're increasingly asking questions and discovering information through AI-powered search experiences too.
Redcanvass helps businesses build visibility across traditional search, local search and AI-powered search through SEO, Local SEO, AEO, GEO and AI Search optimisation.
Having a website doesn't guarantee visibility.
Your potential customer might search for a service, compare businesses, look for a local provider or ask an AI-powered search tool for recommendations.
The opportunity is to make sure your business has useful, credible and clearly structured information wherever those discoveries happen.
That's what our Get Found services are designed to do.
SEO helps search engines understand your website and helps your content become discoverable for relevant searches.
For businesses serving specific locations, local search visibility can influence whether potential customers discover you when looking for nearby services.
Answer Engine Optimization focuses on creating and structuring useful information around the questions people ask.
Instead of only thinking:
What keyword should we rank for?
we also ask:
What question is the customer trying to answer?
Search experiences are increasingly using AI to interpret questions and organise information from multiple sources. We help businesses strengthen the digital signals that make their business, expertise, services and information easier for search systems to understand.
Generative Engine Optimization (GEO) focuses on how generative AI tools, such as AI-powered search and chat assistants, find, interpret and reference information when they create answers. It builds on strong SEO and AEO by strengthening the signals that make your business a clear, credible source.
GEO builds on SEO and AEO.
It doesn't replace them.
No agency can control what an AI system chooses to show for every query.
What we can do is improve the quality, clarity, structure and discoverability of the information about your business across the web.
That means building the fundamentals that matter:
AI search doesn't mean traditional SEO suddenly becomes irrelevant.
Google's current documentation continues to emphasise established SEO fundamentals alongside guidance for its generative AI search experiences. Source: Google Search Central
So instead of treating SEO, AEO and AI Search as three completely separate worlds, we look at how they work together.
Helps search engines discover and understand your content.
Makes information easier to understand in answer-driven searches.
Helps generative AI tools find, interpret and reference your information.
Creates new ways for people to discover information and businesses.
Modern search visibility depends on more than placing keywords on a webpage. We look at:
Is your website answering the questions your audience actually has?
Can search systems clearly understand your pages, services and relationships?
Does your website establish what your business does, who it serves and where it operates?
Are there credible signals supporting your expertise and reputation?
Does the website provide a useful experience once someone finds it?
Are your important pages, topics and services logically connected through internal linking and other relevant signals?
"Best coaching centre near me?"
Google / Maps / Search / AI
Website / Reviews / Content
Services / Expertise / Trust
Enquiry / Call / Booking
If potential customers research a business before making contact, search visibility can play an important role in growth.
This can include businesses where customers:
See Who We Help →SEO can be valuable when customers use search to discover information, compare businesses or find services. Its value depends on the business, competition, search demand, customer economics and how effectively the website converts visitors.
There is no universal timeline. Results can depend on the site's existing authority and technical health, competition, content quality, search demand and the amount of work being implemented. SEO should generally be viewed as an ongoing growth activity rather than an instant advertising channel.
SEO focuses broadly on improving visibility in search engines. AEO focuses more specifically on making information useful and understandable for answer-oriented search experiences. There is significant overlap, so AEO should generally complement strong SEO rather than replace it.
GEO, or Generative Engine Optimization, focuses on making information easier for generative AI systems to find, interpret and reference when they produce answers. SEO focuses on visibility in search engines, and AEO on structuring information so it answers questions clearly. GEO extends that thinking to how generative systems gather and cite sources. There is significant overlap, strong SEO fundamentals remain important, and no one can guarantee that a particular AI system will mention a business.
There is no guaranteed method for controlling whether an AI search system mentions a business. Businesses can, however, improve their digital presence by providing clear, useful and trustworthy information, maintaining strong SEO foundations and making their business, services and expertise easy to understand.
Yes, SEO fundamentals remain relevant to Google's AI-powered search experiences. Google specifically advises site owners to continue following its established SEO best practices while creating useful, original content.Source: Google Search Central
Local SEO focuses on improving visibility for searches connected to a location. It can be particularly relevant when customers choose businesses based on where they operate or where the service is provided.
There can be many reasons, including technical accessibility, competition, search intent mismatch, content quality, site structure, authority and overall relevance. A proper SEO assessment should identify the specific issues rather than assuming there is one universal cause.
There is no standard SEO price that applies to every business. Cost depends on factors such as website size, competition, geographic scope, technical requirements, content needs and the amount of ongoing optimisation required.
It can, depending on the market and search opportunity. Smaller businesses can sometimes compete by focusing on specific services, locations, customer questions and areas where larger competitors have less relevant or useful content.
We'll look at your current search visibility, website structure and opportunities across organic, local and AI-powered search.