SEO
Improve your website's organic visibility and make it easier for search engines to understand your business.
Redcanvass brings together search visibility, performance marketing and conversion-focused creative to help businesses get discovered, generate enquiries and turn attention into action.
From SEO and AI Search to Google Ads, Meta Ads, lead generation and landing pages, we build the digital mix around what your business actually needs.
Digital marketing isn't one channel.
Someone might discover you through Google. Someone else might see an ad on Instagram. Another potential customer might ask an AI search tool about businesses like yours.
The challenge is making sure your business is visible, relevant and ready to convert wherever that discovery happens.
That's why our work is organised around three simple outcomes:
Before someone becomes a customer, they need to discover you.
We help businesses build visibility across organic search, local search and AI-powered search experiences.
Explore Get Found →Improve your website's organic visibility and make it easier for search engines to understand your business.
Help customers find your business when they search for products or services in a specific location.
Answer Engine Optimization focuses on making your information clear, structured and useful for answer-driven search experiences.
Optimise your digital presence so your business and its expertise are easier for AI-powered search systems to understand.
Improve how generative AI tools find, interpret and reference information about your business.
Being seen is only the beginning.
We use paid advertising and lead-generation strategies to put your business in front of relevant audiences and move them towards an enquiry, booking, admission, consultation or other meaningful action.
Explore Get Customers →Reach people actively searching for what your business offers.
Reach relevant audiences across Facebook and Instagram with targeted campaigns.
Use video to build awareness, consideration and action.
Build campaigns designed around generating relevant enquiries rather than simply generating traffic.
Reconnect with people who have already interacted with your business.
Good marketing needs more than targeting.
Your message needs to stop someone, make sense quickly and give them a reason to take the next step.
We create the campaign assets and conversion experiences that support that journey.
Explore Get Remembered →Visuals designed specifically for digital advertising.
Focused pages built around a particular campaign, audience or conversion goal.
Creative direction and campaign concepts that bring the message together.
Offline marketing collateral when your campaign needs to move beyond the screen.
A business can rank well and still struggle to generate enquiries.
It can run ads and still lose potential customers on a weak landing page.
It can have great creative and still be invisible to the right audience.
The three areas work together:
Make your business discoverable.
Bring the right people to you.
Give them a reason to engage, trust and act.
The right strategy isn't about doing everything. It's about identifying where your biggest opportunities are and putting your budget, time and creative effort behind them.
For example:
Before recommending a channel, we look at the business behind it.
Your business, audience, offer, market and goals.
Where people are searching, discovering and dropping off.
The right combination of search, advertising and creative.
Test, measure, learn and improve.
There is no universal combination. The right mix depends on your audience, sales cycle, competition, geographic reach, customer value and growth objectives.
SEO and paid advertising serve different purposes. Paid search can provide immediate visibility for relevant searches, while SEO focuses on building organic visibility over time. Businesses often use both, depending on their goals and resources.
They reach people at different stages of the decision process. Google Ads can capture existing search demand, while Meta advertising can help businesses reach and influence audiences based on targeting and campaign objectives. The appropriate channel depends on the business and customer journey.
Traffic does not automatically create conversions. The issue may involve targeting, messaging, offer clarity, landing-page experience, trust signals, forms or follow-up.
SEO fundamentals remain important because AI-powered search experiences use information from websites and the wider web. AI search optimisation should therefore complement, not replace, good technical SEO, useful content and a well-understood digital presence.
SEO focuses on visibility in search engines. AEO focuses on structuring and presenting information so it can effectively answer user questions. AI Search refers to search experiences that use AI to interpret queries and generate or organise answers. There is significant overlap between the three.
There is no meaningful universal percentage or number. Budget should be considered alongside customer value, sales capacity, competition, target market, acquisition economics and the expected role of each channel.
We'll help you identify where your digital presence can work harder, and which activities are actually worth investing in.