Fix the weakest step first
Looking at the whole path shows whether the problem is the audience, offer, page, form or follow-up.
More leads only help if they are the right leads.
Redcanvass designs lead generation around the whole path: who you reach, what you offer, where they land, how they enquire and what happens next.
It is easy to report a low cost per lead. It is harder to know whether those leads answered the phone, matched your service or became customers.
Lead generation is the work of connecting the right people with a clear offer and an easy way to enquire, then learning from what happens afterwards.
Looking at the whole path shows whether the problem is the audience, offer, page, form or follow-up.
Feedback on which leads become customers tells you where more budget is worth spending.
A clear follow-up process turns paid enquiries into conversations before they cool.
Tracking leads to outcomes lets you set cost targets that make business sense.
Figures from published sources. They describe the wider market, not results for any Redcanvass client, and each links to its source.
Sources: WordStream by LocaliQ and Facebook Ads Benchmarks 2025. A lower cost per lead does not mean a better customer.
Calculated from the 7.52% average conversion rate. This is our arithmetic, not a published figure.
WordStream by LocaliQ, 2025
In one analysis of more than 15,000 Google Ads accounts.
Search Engine Land
So a quick, clear follow-up matters. That reading is ours.
BrightLocal, 2026
Defining who you want to reach and the offer that gives them a reason to enquire.
Google, Meta or YouTube campaigns chosen for where your audience is.
A short, clear path to enquire, with as little friction as possible.
Questions and signals that help separate serious enquiries from casual ones.
Connecting ads to enquiries so you can see which campaigns actually produce them.
Advice on responding quickly and consistently, so good leads aren't wasted.
How your customers decide, and what an enquiry is worth.
The offer, ads, page, form and tracking.
Start reaching the right people.
Use feedback on lead quality to improve targeting and messaging.
Cost per lead held at ₹80 to ₹84, and lead-form campaigns grew from about 11% to about 33% of ad sets.
Read the case study →Higher educationMeta cost per lead fell about 75% since 2024, and every step was measured from enquiry to application to admission.
Read the case study →Results come from our published case studies and depend on the business, market and budget. They are not a promise of future performance.
We can't promise a number of leads or a cost per lead, and we don't control how enquiries are handled once they reach you. We can build a clear path, track it properly and improve it using what your team tells us about lead quality.
Lead generation is the process of attracting people who may be interested in your business and encouraging them to make an enquiry, so your team can follow up.
There is no single good number. It depends on the value of a customer, how many leads become sales, your sales capacity and your margins.
By refining targeting, being clear about the offer, adding qualifying questions, matching ads to landing pages and feeding back which leads turned into customers.
Forms inside the platform are quick and low-friction. Landing pages give you more control, clearer tracking and room to build trust. It depends on your audience and sales process.
As quickly as you can do it consistently. Slow or patchy follow-up wastes the leads you have paid for.
There is no honest universal answer. It depends on budget, competition, offer and audience, and we won't promise a number.
Often yes, but advertising platforms apply stricter rules to some sectors. We build campaigns inside those policies.
We'll look at where your enquiries come from, what happens to them and where the path could be stronger.