Reach people before they search
You can introduce your business to audiences that match your customers, not only those who already know to look.
Not everyone who could become your customer is searching for you yet.
Meta advertising puts your business in front of defined audiences on Facebook and Instagram, so you can create interest as well as capture it.
Meta ads can generate enquiries at a low cost. They can also generate a lot of people who never answer the phone.
The difference comes from audience, creative, the questions you ask and what happens after someone enquires.
You can introduce your business to audiences that match your customers, not only those who already know to look.
Test audiences and markets in a structured way, then put more budget behind the ones that convert.
Different messages and formats suit different people. Testing shows which ones earn the next step.
Meta builds audiences for lead generation, remarketing and search to work on.
Figures from published sources. They describe the wider market, not results for any Redcanvass client, and each links to its source.
Source: DataReportal figures as summarised by Elite Asia. Ad reach is the potential audience shown in ad tools, not a count of people.
Sources: WordStream by LocaliQ and Facebook Ads Benchmarks 2025. A lower cost per lead does not mean a better customer.
WordStream, 2025
WordStream, 2025
Global averages.
DataReportal via Business Today
Who to reach, with interest, location, lookalike and customer-based audiences chosen for the goal.
A clean account layout that makes results readable and testing possible.
Static, carousel and video concepts built to stop the scroll and carry one clear message.
Lead forms or landing pages, with questions that help filter quality.
Campaigns optimised for a meaningful action on your website.
Reconnecting with people who engaged, then testing creative, audiences and offers.
The customer, the offer and the action you want.
The ads and the page or form that follow them.
Start with a clear test plan, not a guess.
Review quality as well as cost, then scale what works.
Separating brand-reach from lead campaigns let monthly Meta reach grow roughly 20x between January and July 2026.
Read the case study →School admissionsLeads grew from 391 to 1,361 while cost per lead held at ₹80 to ₹84 across seven districts.
Read the case study →E-commerceCost per purchase fell from ₹3,995 to ₹2,338 in four months, and top campaigns reached 3.7x more impressions.
Read the case study →Results come from our published case studies and depend on the business, market and budget. They are not a promise of future performance.
Costs shift with competition, season, creative and audience. We won't promise a number. We will track what happens to the leads and optimise for the ones that matter.
They can be, when your customers use those platforms and you have a clear offer. The result depends on targeting, creative and how well you follow up.
A low cost per lead doesn't mean high quality. Quality is shaped by targeting, objective, creative, qualification questions and follow-up.
Lead Ads reduce friction. Landing pages give you more control and clearer tracking. The right choice depends on your audience and sales process.
There is no fixed schedule. Refresh when performance drops, the message changes or testing finds a stronger version.
No. Boosting is a simplified option. Running campaigns properly allows better objectives, audiences and measurement.
By tracking enquiries and what happens to them, not only reach, clicks or reactions.
Yes. Google can capture existing demand and Meta can reach people earlier. Each should have a clear role.
We'll review your audiences, creative and lead quality and show where to improve.