What was the result for Rasra Mai?
Cost per website purchase on Meta fell from ₹3,995 in March to ₹2,338 in June 2026, a 41% drop. Purchases from the top campaigns rose 16% on 32% less spend, and impressions grew 3.7x. The gains came from structured prospecting tests, catalog and Advantage+ campaigns, steady creative testing and a separate traffic campaign for visibility.
The challenge
Rasra Mai needed more online orders from Meta without letting acquisition cost run away. Early prospecting campaigns spent heavily for few purchases, and the store needed more people seeing the brand at the same time.
- High cost per purchase in the early campaigns, close to ₹4,000
- Some prospecting campaigns spent over ₹10,000 for a single purchase
- Limited reach among new shoppers
- No clear view of which audience, creative or format worked
How we approached Rasra Mai's Meta Ads
Four workstreams, run in parallel and measured by cost per purchase.
Prospecting
Test top-of-funnel audiences at scale
- A series of campaign-budget-optimised prospecting campaigns, each testing a new audience or market
- Budgets cut quickly on campaigns that did not convert
- Spend moved to the campaigns that did
Catalog and ASC
Show the right products to the right people
- Catalog sales and bestseller campaigns using the product feed
- Advantage+ shopping campaigns across top, middle and bottom of funnel
- Dynamic product ads reached ₹778 per purchase, the lowest in the period
Creative
Find the formats that sell
- Carousel, reels, static and older-video tests in separate campaigns
- Offer-led creative tested against product-led creative
- Winning formats rolled into the always-on campaigns
Traffic
Add visibility alongside the sales campaigns
- A separate traffic campaign to bring more people to the store without mixing it into the purchase campaigns
- Cost per landing page view reached ₹3.98 in June
- Gave more shoppers a first look at the brand while the sales campaigns kept their focus on purchases
Results at a glance
| Metric | Detail | Result |
|---|---|---|
| Cost per website purchase | ₹3,995 in March to ₹2,338 in June | 41% lower |
| Purchases from top campaigns | Compared with March | 16% higher, on 32% less spend |
| Impressions from top campaigns | Compared with March | 3.7x |
| Cost per purchase, best campaign | March to May | 61% lower |
| Cost per purchase, dynamic product ads | Lowest in the period | ₹778 |
| Cost per landing page view | June traffic campaign | ₹3.98 |
Figures are Meta campaign results for March to June 2026. Cost per purchase is shown as an index (March = 100) in the chart above: 100, 88, 74, 59.
Cost per purchase fell each month
The index moved from 100 in March to 88, 74 and 59 in June.
Catalog campaigns found the lowest cost
Dynamic product ads reached ₹778 per purchase, the lowest in the period.
Weak prospecting was cut early
Some early prospecting campaigns spent over ₹10,000 for a single purchase, so budgets moved quickly to what worked.
Rasra Mai's online presence today
Public details from shopmai.in and its linked social profiles, checked in October 2026. They show what the Meta campaigns send shoppers to.
Hand-embroidered, made in Lucknow
A Shopify store selling 100% cotton western wear. Collections cover women's dresses and jumpsuits, tops and shirts, pants and skirts, and kids' wear for young girls and boys, plus new arrivals and best sellers.
Easy ways to buy
Shoppers can pay online or use cash on delivery in India. Domestic shipping is free on prepaid orders, and a 5% discount is offered on the first purchase.
Customisation on request
A made-to-order page lets customers customise pieces. That suits a handmade brand, and it ties delivery to production time.
A direct line on WhatsApp
A WhatsApp chat button lets shoppers ask the team a question before they buy.
Reviews and clear policies
Customer reviews appear on the homepage, and the store has product care, shipping and refund policy pages.
Foundations for measurement
Google Tag Manager is installed and the domain is verified with Meta, the building blocks for tracking purchases that come from ads.
Source: shopmai.in, checked October 2026. Store details can change.
Where things stand now
- Cost per website purchase on Meta is down 41% from March to June 2026, and it fell every month
- Prospecting, catalog, Advantage+ and creative tests run side by side, with a separate traffic campaign for visibility
- The store shows 24 customer reviews, the latest in April 2026
- Women's and kids' ranges are both live, with made-to-order available
Upcoming challenges
- Read cost per purchase against order value and margin, so revenue per campaign becomes the next measure
- Grow review volume and customer photos to build trust for a handmade, higher-priced brand
- Scale ads in step with handmade capacity and stock, since made-to-order limits how fast supply can grow
- Plan creative and stock around the seasons, as summer dresses are a core range
- Build search visibility for terms like hand-embroidered dresses, so ready-to-buy shoppers can also find the store
- Track international demand, delivery cost and returns now that shipping is worldwide
The challenges are Redcanvass's assessment and will be reviewed with the client.
Frequently asked questions
What did Redcanvass achieve for Rasra Mai?
Cost per website purchase on Meta fell 41%, from ₹3,995 in March to ₹2,338 in June 2026. Purchases from the top campaigns rose 16% on 32% less spend, and their impressions grew 3.7x.
What is Rasra Mai?
Rasra Mai is a Lucknow-based brand selling hand-embroidered western wear for women and kids, crafted in 100% cotton, through its online store at shopmai.in.
Which campaigns brought the lowest cost per purchase?
Dynamic product ads from the catalog reached ₹778 per purchase, the lowest in the period. The best single campaign cut its cost per purchase by 61% between March and May.
Why was there a separate traffic campaign?
The store needed more people seeing the brand. A separate traffic campaign handled visibility, with a cost per landing page view of ₹3.98 in June, while the other campaigns stayed focused on purchases.
How were weak campaigns handled?
Some early prospecting campaigns spent over ₹10,000 for a single purchase. Budgets on campaigns that did not convert were cut quickly, and spend moved to the ones that did.
What are the next challenges for Rasra Mai?
Reading cost per purchase against order value and margin, growing customer reviews, scaling in step with handmade capacity and stock, planning for seasons, building search visibility and tracking international demand.
Can the same approach work for other online stores?
The approach of structured prospecting tests, catalog and Advantage+ campaigns, steady creative testing and a separate traffic campaign can suit many online stores. Results depend on the product, price, margin and market.