Win back unfinished decisions
Reach people who showed interest but didn't act, at a fraction of the effort of finding new ones.
Most people don't act the first time they meet a business.
Remarketing lets you reconnect with people who have already shown interest, with a message that fits where they are in their decision.
Someone visits your website, compares options, gets busy or isn't ready yet. That isn't a lost customer. It is an unfinished decision.
Remarketing helps you stay present and useful until they are ready, without chasing people who have already acted.
Reach people who showed interest but didn't act, at a fraction of the effort of finding new ones.
Every click that leaves without enquiring is a chance to bring someone back.
Different messages for browsers, comparers and people who nearly enquired.
Frequency limits and exclusions stop you showing ads to people who have already acted.
Figures from published sources. They describe the wider market, not results for any Redcanvass client, and each links to its source.
Calculated from the 7.52% average conversion rate. This is our arithmetic, not a published figure.
WordStream by LocaliQ, 2025
Across 50 studies.
Baymard Institute
Not ready to buy yet.
Baymard Institute
The cart figures come from online shopping. They show that a visit is often not the moment of decision. BrightLocal also found that 72% of consumers look at three or fewer businesses before deciding (2026), so staying in that short list matters.
Reaching people who visited key pages, with messages matched to what they viewed.
People who watched your videos or engaged with your social content.
People who started a form or visited a landing page but didn't complete the step.
Different messages for different stages, so people don't see the same ad repeatedly.
Limiting how often people see an ad, and excluding those who have already enquired.
Building audiences in line with platform policies and the consent rules that apply to your business.
Which visitors and actions are worth reconnecting with.
Group audiences by interest and stage.
Write and design ads that continue the conversation.
Watch frequency and results, and keep the experience helpful, not annoying.
Audiences were built from form openers, drop-offs and submitters, then split into parent and open-interest tests from March 2026.
Read the case study →E-commerceCatalog campaigns showing the right products to the right people reached the lowest cost per purchase in the period.
Read the case study →Results come from our published case studies and depend on the business, market and budget. They are not a promise of future performance.
Remarketing can support conversions, but it can't fix a weak offer or a confusing website. We keep it respectful: limited frequency, clear messaging and exclusions for people who have already acted.
Remarketing shows ads to people who have already interacted with your business, such as visiting your website or watching a video.
The terms are often used interchangeably. Some people use retargeting for ad-based reconnection and remarketing for the wider practice, including email.
It can, by bringing back people who showed interest but didn't enquire. It works best alongside a clear offer and a good landing page.
It depends on the rules that apply to you and the tools you use. We build audiences in line with platform policies and advise you to take legal advice on your obligations.
There is no fixed rule. It depends on your sales cycle and how long interest stays relevant.
It can if it is overdone. We limit frequency, vary messages and exclude people who have already enquired.
Platforms need a minimum audience size before they will show ads. A site with very little traffic may need to build awareness first.
We'll look at who is visiting, where they leave and how remarketing could bring the right ones back.